change to overcome
Hi I'm Lee, founder of Smoov. Growing up in India, my diet consisted mainly of carbs and this carried over when my family and I immigrated to Canada. My parents both worked night shifts and so I had the freedom to eat whatever I wanted during the day. So I did what most teenagers within low-income neighbourhoods on a budget and lack of knowledge about health & nutrition would do- I turned to junk food. It was instant noodles for breakfast, lunch and dinner with potato chips for snacks and soda to wash it all down. This worked for me at the time as I hated the taste of vegetables and I could never get myself to eat more than a single piece of fruit.
As time went on...
I went on to start my first company. It was a service based business which required me to be on the road all day long. This meant skipping meals or grabbing something quick to eat (usually fast food). I finally felt like the years of a poor diet had taken its toll on my body and started interfering with my work daily. So, I finally took up on one of my friends' suggestion to try smoothies and began experimenting. It was the very basics- just fruits. It was great, the natural sugars gave me a boost of energy every morning. I then started experimenting further and realized that fruits actually masked the taste of the vegetables.
Great! Problem solved, no?
I would try my best to make one every morning before I hit the road, however there were days when I would just be short on time or too lazy to make one and clean up. Or some days when I would come to find out that the bananas have gone rotten or the kale has turned yellow. Some days I would just get tired of the same old recipe. I just wished there was a simple and truly all-natural way to get a wide range of fruits & veggies in one smoothie or bowl- without pushing the sugar limits or the need to always have a fully stocked fridge.
These were definitely problems I set out to solve for the sake of my own health & wellbeing
And now here we are, after over 5 years of experimenting with every imaginable ingredient- I'd like to share with you all- a line of TRULY all-natural superfood blends, mixed in the perfect combinations, that are healthy and most importantly convenient & versatile to make- both at home or on-the-go.
I truly believe that consuming these super foods have allowed me to live an active, healthy and 'feel-good' lifestyle- part of which involves keeping an open mind. Simply put, these blends keep me going.
caring and sharing
Our organic produce, sourced both locally and from farmers overseas and then hand-packed without the use of fillers or flow agents results in a product that is clean + sustainable.
We believe strongly in collaborating with fellow Canadians. Whether that be digital creators, recipe creators, local not-for-profit organizations, food banks or community farms and producers.
we won't let your diet limit you
Innovative, exotic, convenient, cool, unusual, unique... there are a lot of different ways to describe our products, perhaps the most apt being functional. Our products go beyond the basics, not just in their origin and taste but also in their quality and purpose. If a fruit, vegetable or superfood lives within one of our blends, you can trust that it’s there to serve you better and keep you going.
to be the most convenient form of nutrition
By offering the largest selection of superfood blends that are always:
real: all-natural, raw, whole ingredients, always
simple: our blends will speak to everyone's needs based on function
convenient: our blends will always be there when you need an extra dose of nutrients in any meal, snack or drink